Renée’s 2025 12 months in Evaluation
Yearly, I like trying again on the milestones, the teachings, the pivots, and the individuals who made it magical. 2025 introduced development, refinement, and a deeper reference to each our clients and our Skilled Esthetician PRO Companions. It was a yr rooted in hands-on care, training, and group.
Here’s a look again on the moments that formed the yr at Renée Rouleau and a peek at what I’m engaged on.
29 12 months Celebration
Pinch me. We celebrated our 29 yr anniversary this yr and it’s loopy to assume I’ve been touching faces (over 25,000 of them) for nearly FOUR many years. And I can truthfully say that I nonetheless love what I do! This milestone is a testomony to the unimaginable shoppers, distributors, companions, and group members who’ve been a part of the journey. Learn all about the historical past of our firm.
New Product Launch for Hyperpigmentation
This yr we launched our HyperFix Fading Toner which introduced an overwhelming quantity of enthusiasm, shortly promoting out inside three weeks and changing into one among our top-selling merchandise of the yr. Wow! This product displays our dedication to results-driven formulation that really feel luxurious within the hand and highly effective on the pores and skin. Its distinctive mix targets hyperpigmentation whereas offering a silky, soothing texture you possibly can really feel each time you apply it. It’s really so good and our clients and esthetician PRO Companions are loving it.
Your Most Cherished Merchandise of 2025
One of the best-selling merchandise of the yr have been…
- Anti Bump Resolution
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- AHA/BHA Blemish Management Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Speedy Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Speedy Response Detox Masque
These are the formulation your fingers reached for many, the textures you trusted, and the outcomes you might really feel from first software. Confirmed, private, and designed to satisfy pores and skin precisely the place it’s.
New Pores and skin Kind Quiz
My journey as an esthetician started with one easy query, should you don’t know your pores and skin kind, are you even getting outcomes? This yr we advanced and launched an all-new Pores and skin Kind Quiz into one thing excess of a easy questionnaire. We put our coronary heart into it and I can truthfully says it’s so good. It offers you a personalised session, full with deeper insights, tailor-made steerage, and a personalized Motion Plan that mirrors the expertise of sitting within the remedy room with me, an Skilled Esthetician!
Faster Buyer Service Response
As a lot as our firm was constructed on private contact, this yr we pulled in an AI assist software to assist reply fast questions you might have. That is particularly useful on weekends after we’re out of workplace and also you want some steerage. What I like in regards to the software is that it’ll strive that will help you, however should you require additional data, you possibly can all the time select to contact us, and we are going to reply very first thing Monday morning. Whereas it affords on the spot assist, it by no means replaces the hands-on care of an actual Skilled Esthetician. As an alternative, it really works alongside human experience to make sure you all the time really feel supported, knowledgeable, and guided at each step of your skincare journey.
And should you actually need private consideration, you possibly can all the time guide a digital skincare session with an actual Skilled Esthetician.
An All New ReneeRouleau.com Expertise
We additionally simply launched a model new web site to really feel just like the hands-on, esthetician-guided expertise we’re identified for.
Right here’s what you possibly can count on…
1. Skilled assist at each step. It seems like having a skincare skilled by your aspect, guiding, explaining, and serving to you select what your pores and skin really wants. Be taught extra about our product line and my philosophy.
2. An expertise that mirrors what our estheticians do finest, take care of your pores and skin with hands-on experience.
3. Actual pores and skin, actual outcomes paired with my in-depth how-to’s, pores and skin ideas and product suggestions to information you each step of the way in which.
4. We’re particularly proud to focus on our PRO Companions, reinforcing our mission to convey professional-level recommendation from Skilled Estheticians immediately to each buyer.
We additionally made procuring simpler than ever by including PayPal, Apple Pay, and Google Pay. Browse the brand new web site and tell us what you assume.
(Thanks to my group! This was a labor of affection that really raises the usual!)
Extra Skilled Palms, One Mission
Our Renée Rouleau PRO Accomplice community grew to 60 trusted Skilled Estheticians nationwide, increasing the Renée Method into extra remedy rooms than ever. Every partnership strengthens the connection between skilled experience and at-home care. See the place to get your fingers on Renée Rouleau merchandise.
This dedication to skilled training additionally introduced me again to the stage as co-chair on the Science of Pores and skin Summit, the place I shared evidence-based insights on pimples and superior strategies from the remedy room.
Training to Assist You in Your Pores and skin Journey
Training is on the coronary heart of what we do. This yr, we hosted interactive webinars on matters like glass pores and skin, pimples, and hyperpigmentation, giving our clients a method to study skilled strategies and perceive their pores and skin.
We additionally welcomed small teams of PROs for in-person coaching with one among our chemists, specializing in tactile studying in order that they depart outfitted to raise each remedy. (We had one among our chemists with us, and it was so enjoyable to have playtime within the lab.)
We additionally launched the Renée Rouleau PRO Unique Accomplice Neighborhood, referred to as The Circle of Palms, connecting Skilled Estheticians with sources, dwell trainings, and ongoing assist, bringing skilled steerage nearer than ever. It’s simply so enjoyable for me to attach with estheticians…these are my individuals! Apply to develop into a PRO Accomplice.
Within the Media
A very enjoyable second for me this yr was sharing the actual motive I moved to Texas in a Texas Month-to-month characteristic. Whereas many assumed it was all enterprise, let’s simply say…it was a sure soccer quarterback could have performed a job. (And he ultimately turned my shopper and makes use of our merchandise to today!) Being featured gave me the prospect to share not solely my private story but additionally the philosophy behind my method to skincare, highlighting why personalised, hands-on care has all the time been on the coronary heart of my work. Learn the Texas Month-to-month characteristic.
I additionally was interviewed on a number of podcasts to debate many issues…pores and skin, enterprise, grief, resilience, and the fantastic thing about changing into. These conversations allowed me to attach with a wider viewers and share insights in regards to the emotional impression of skincare.
I used to be additionally interviewed just a few occasions sharing how I take care of Sabrina Carpenter’s pores and skin and her favourite merchandise. Learn The High quality Edit, Pop Sugar Magnificence and Each day Mail.
A Considerate Transfer
In Austin the place Renée Rouleau is predicated, we downsized to a smaller workplace and warehouse, a strategic transfer that enables us to handle all of the monetary shifts from tariffs. (Belief me after I say, we’ve got been affected in a huge method.) This additionally required us to make considerate (and generally troublesome) selections, together with phasing out choose merchandise to guard the long-term well being of our firm.
I do know these modifications affected a few of you, particularly these whose favourite merchandise have been now not accessible, and I’m really sorry on your frustration and disappointment. I get it. Please know that discontinuing merchandise isn’t one thing I wish to do, however the minimums for customized formulations are extremely excessive, and merchandise have an expiration date so when one thing doesn’t transfer very quick, we’re pressured to make sure selections.
Care Past Pores and skin
Giving again is woven into the material of our model. In 2025, we supported communities affected by the devastating California wildfires, offering $10,000 in reduction funds. Supporting these in disaster isn’t just a line on a web page. It’s a part of our dedication to utilizing our platform and sources to create a optimistic impression and take care of the broader group.
The Method Ahead
With our group settled into our new house and our methods refined, we’re coming into 2026 with extra readability, creativity, and goal than ever earlier than.
With that being mentioned…we hope to launch 3-4 new merchandise in 2026, assuming all testing goes effectively. These merchandise are formulated to resolve actual pores and skin considerations and I do know you’ll love them. Suppose luxurious textures, sensorial experiences that delight, and outcomes you possibly can really feel from the very first software. On the similar time, we’re persevering with to reimagine the way you work together with the model: from looking our website to procuring and receiving personalised suggestions, each touchpoint is being refined to really feel smoother, less complicated, and extra intuitive, guaranteeing your expertise is as seamless because the outcomes.
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small method, I’ve touched your life. #TheReneeWay
You’re in the perfect fingers,
Renée + group
Movie star Esthetician & Skincare Skilled
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world resolution — merchandise which can be formulated for 9 several types of pores and skin so your face will get precisely what it must feel and look its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
