Renée’s 2024 Yr in Overview & What to Count on in 2025
2024 was all palms on deck for me and my group at our company headquarters in Austin, Texas and it all the time makes me glad to share the yr’s highlights that we made occur to higher serve you, our loyal associates and prospects! With the ability to share private updates like these is one in all my favourite components of being a small, founder-led enterprise. So right here you go. Among the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At this time present!)
I took a little bit of focus off of the face this yr and needed to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the lads in your lives which are loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – I needed one thing to depart on my bedside desk and apply to my palms, cuticles, toes (with socks), so I created this yummy balm. It melts into the pores and skin superbly with out leaving a greasy mess. I do know you’ll adore it.
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t all the time sensible to make use of. Say hey to a simple technique to slough off dry pores and skin cells throughout your total physique, together with hard-to-reach areas just like the again. I take advantage of this twice per week and comply with with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Hiya to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed rather a lot in right here with the 4 fundamental issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested rather a lot, “Renée, do eye lotions actually work?” Sure and right here is why.
In the event you’re in Austin, we additionally launched in-store choose up. Once you take a look at on-line, you at the moment are in a position to choose that choice and are available say Hello to our group!
We Received Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are various magnificence awards on the market, Attract is the OG and actually the equal of profitable an Oscar! (Higher Than Balm received final yr!)
Our new Bedside Physique Balm received a Folks magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my palms to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Have been…
On this order.
- Anti Bump Answer
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Fast Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise have been shipped to 37 international locations! And we have now acquired over 300 5-star opinions, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to folks’s pores and skin considerations over the previous 35 years. That is…The Renee Method.
Our Merchandise Are Now Obtainable For Buy in Spas and Med Spas
The largest information of the yr…for the primary time EVER, our merchandise at the moment are being bought by way of estheticians and skincare professionals throughout the US! I perceive that you just, our loyal prospects, need to expertise our merchandise in actual life. To the touch, to odor, strive one thing new and maybe get a Renée Rouleau facial, is one thing you’ve been asking for.
I’ve turned down rather a lot of alternatives to have my line bought elsewhere. Huge field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not considering following the trail of so many manufacturers the place the main focus then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have buyers respiratory down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about loads of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) may be very thrilling and I couldn’t have chosen the correct folks to signify my line — estheticians and educated skincare professionals. These are my folks and I’m simply so excited!
We’ve got 22 PRO companions to date and that listing is rising all the time. It’s a brand new space of enterprise for us so we’re taking it gradual for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Workforce
Talking of estheticians, again after I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. Once we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get loads of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve varied roles comparable to new product growth, buyer care, social media and advertising and finally, to serve you higher. We’ve got just lately employed estheticians Amanda and Maddie who you’ll work together whenever you name or e mail us. We’re all the time right here to offer that non-public contact.
Me and my esthetician group. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and actually perceive pores and skin on a deeper degree. We converse the identical language. If you’re an esthetician and wish to be notified once we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
At all times a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others turn into extra assured of their pores and skin and am simply actually grateful that your help nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thanks, actually. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As a lot of you understand, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being objective and did it daily for the month. (We normally did burpees, ugh!) Me and the group have continued this custom and it’s all the time a reminder of the significance of excellent well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence business is the folks I get to satisfy and be taught from. This business has a few of the brightest, most modern, artistic folks, and I by no means get uninterested in studying from them.
An enormous spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical goal, which is to assist enhance lives by bettering pores and skin however our approaches will be completely different and we haven’t all the time performed nicely collectively within the sandbox.
That is now altering and we have now a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so if you’re a licensed skincare skilled, please be part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small approach, I’ve touched your life. #TheReneeWay
You’re in the very best palms.
XO,
Renée
Celeb Esthetician & Skincare Professional
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 35 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world answer — merchandise which are formulated for 9 various kinds of pores and skin so your face will get precisely what it must feel and appear its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”
