Renée’s 2024 12 months in Evaluation & What to Count on in 2025

2024 was all arms on deck for me and my crew at our company headquarters in Austin, Texas and it all the time makes me glad to share the 12 months’s highlights that we made occur to higher serve you, our loyal mates and prospects! With the ability to share private updates like these is one in all my favourite elements of being a small, founder-led enterprise. So right here you go. A number of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!

We Launched Three New BODY Care Merchandise (As seen on the At this time present!)

I took a little bit of focus off of the face this 12 months and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!

Wake Me Up Bathe Spray – This one will completely stage up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is reworked right into a eucalyptus awakening. Critically, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which are loving it, too. (Code phrase for, he stole mine!)
Bedside Physique Balm – I wished one thing to go away on my bedside desk and apply to my arms, cuticles, ft (with socks), so I created this yummy balm. It melts into the pores and skin superbly with out leaving a greasy mess. I do know you’ll find it irresistible.
Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you need to scoop out of a jar aren’t all the time sensible to make use of. Say hiya to a straightforward method to slough off dry pores and skin cells throughout your whole physique, together with hard-to-reach areas just like the again. I take advantage of this twice every week and observe with physique oil and my pores and skin feels completely unimaginable.

We Launched a New Eye Creme (Whats up to fresher-looking eyes!)

Hydrabounce Firming Eye Creme – I packed lots in right here with the 4 predominant issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested lots, “Renée, do eye lotions actually work?” Sure and right here is why.

For those who’re in Austin, we additionally launched in-store choose up. Whenever you try on-line, you are actually capable of choose that possibility and are available say Hello to our crew!

We Received Two Magnificence Awards!

Relaxation Day Masque gained an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are numerous magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm gained final 12 months!)

Our new Bedside Physique Balm gained a Folks magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Each is crafted with love and care, from my arms to your pores and skin, for actual outcomes.

bedside body balm product featured in magazine

Our 2024 Greatest Promoting Merchandise Have been…

On this order.

Our merchandise had been shipped to 37 international locations! And now we have acquired over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.

Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to individuals’s pores and skin considerations over the previous 35 years. That is…The Renee Manner.

Our Merchandise Are Now Accessible For Buy in Spas and Med Spas

The most important information of the 12 months…for the primary time EVER, our merchandise are actually being bought via estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, wish to expertise our merchandise in actual life. To the touch, to odor, strive one thing new and maybe get a Renée Rouleau facial, is one thing you might have been asking for.

I’ve turned down lots of alternatives to have my line bought elsewhere. Large field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not all in favour of following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have traders respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I discuss a number of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) may be very thrilling and I couldn’t have chosen the suitable individuals to signify my line — estheticians and skilled skincare professionals. These are my individuals and I’m simply so excited!

Now we have 22 PRO companions up to now and that record is rising the entire time. It’s a brand new space of enterprise for us so we’re taking it gradual for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!

New Estheticians Added to Our Crew

Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. Once we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get a number of new concepts from them so within the spirit of getting again to my roots, we are actually using extra estheticians to serve numerous roles similar to new product growth, buyer care, social media and advertising and marketing and finally, to serve you higher. Now we have just lately employed estheticians Amanda and Maddie who you’ll work together once you name or electronic mail us. We’re all the time right here to present that non-public contact.

estheticians

Me and my esthetician crew. Amanda (left) and Maddie (center).

It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper stage. We communicate the identical language. If you’re an esthetician and want to be notified once we are hiring, apply right here.

We Celebrated 28 Years of Renée Rouleau Pores and skin Care

All the time a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others develop into extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thanks, really. Right here’s a enjoyable throwback video.

The ‘FLO-vember’ Problem Custom Continues

As a lot of you realize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being objective and did it each day for the month. (We often did burpees, ugh!) Me and the crew have continued this custom and it’s all the time a reminder of the significance of excellent well being and retains his spirit round. I do know he’s proud.

Estheticians and Dermatologists Unite

One of many issues I like most about being within the magnificence trade is the individuals I get to fulfill and study from. This trade has a few of the brightest, most modern, artistic individuals, and I by no means get bored with studying from them.

An enormous spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician observe and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical function, which is to assist enhance lives by enhancing pores and skin however our approaches might be completely different and we haven’t all the time performed effectively collectively within the sandbox.

That is now altering and now we have a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.

I’ll once more be the co-chair subsequent 12 months so if you’re a licensed skincare skilled, please be part of me.

celebrity esthetician speaking at a conference

What You Can Count on in 2025…

At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small manner, I’ve touched your life. #TheReneeWay

You’re in one of the best arms.

XO,

Renée

Superstar Esthetician & Skincare Knowledgeable
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world resolution — merchandise which are formulated for 9 several types of pores and skin so your face will get precisely what it must feel and look its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”