The Significance of the EWG VERIFIED program – Sally B’s Pores and skin Yummies
At Sally B’s Pores and skin Yummies, we’re proud to supply an array of EWG Verified merchandise in our skincare line! The EWG (Environmental Working Group) is a company that has labored tirelessly since 1993 to reform our nation’s damaged chemical security and agricultural legal guidelines. They push industries to undertake their requirements and stand in opposition to chemical substances of concern. Additionally they educate customers with actionable info and encourage demand for safer merchandise.
EWG VERIFIED holds merchandise to the strictest requirements on your well being. Which means merchandise with the EWG Verified Seal have full transparency, none of EWG’s chemical substances of concern, and a mark you’ll be able to belief. The final word purpose of EWG Verified is for all merchandise available on the market to be free from dangerous chemical substances, so that everybody’s buying selections can lastly be stress free. The Environmental Working Group can be elevating consciousness of the necessity for actual cosmetics security reform by means of their Magnificence Made Higher Marketing campaign.
Nevertheless, turning into EWG VERIFIED isn’t for the weary, as the method has stringent pointers and a meticulous utility course of. However the rewards are nice, because the seal is tangible proof that our merchandise meet and, in some circumstances exceed, some very strict requirements of security.
What makes merchandise that earn the EWG VERIFICATION™ particular?
Once I determined to show my passion right into a enterprise, I knew there could be rules and necessities that I wanted to change into conversant in. However as an alternative, I used to be stunned to seek out out the beauty trade was self-regulating. This meant that every one the merchandise I had used all through my life might or might not have been secure.
It turned the mission of Sally B’s to make sure that each ingredient was rigorously researched and sourced earlier than including to a formulation. We additionally wished to set our merchandise aside by being 100% clear with our labeling and advertising. However except for my confidence in our merchandise and our phrase, what would make our merchandise stand out as secure, helpful, and of top quality?
We thought-about certifying our merchandise as natural by the USDA Licensed Natural program. Whereas our merchandise might earn the seal, this system was written for and principally applies to meals merchandise. Whereas our merchandise are technically secure to ingest, we do not advocate doing so! Have you ever heard somebody qualify their skincare buy by saying, “I solely placed on my pores and skin what I might eat?” Our response to that’s that you simply completely wish to use natural shea butter or natural tamanu oil in your pores and skin, however you undoubtedly would not wish to eat both.
Simply earlier than we needed to make this important determination whether or not or to not apply for USDA certification, we had been launched to the EWG VERIFIED program. This program gives us the chance to earn a seal that signifies that our formulation have been scrutinized for security not like another program accessible in the USA. It’s an figuring out marker that we’re proud to placed on our merchandise.
Why should not all Sally B’s merchandise EWG VERIFIED?
A few of our formulation merely do not apply for verification. For instance, we label our B Unbitten as a bug repellent and there’s at the moment no “licensable class” for bug repellents.
Then there are just a few substances which might be tougher to get verified, like important oils. The EWG has very strict standards concerning sure important oils. We have now been requested to produce particular testing outcomes for elements of sure important oils. For instance, in an effort to get merchandise with Natural Peppermint Important Oil authorized, we needed to provide take a look at outcomes that measured the quantity of Pulegone, a naturally occurring compound in important oils. None of my very respected suppliers had ever examined for Pulegone. Lots of our substances are just too tough or costly to acquire that meet EWG’s requirements.
Regardless that there are challenges, we imagine within the EWG VERIFIED program a lot that we’re prepared to leap by means of the hoops to get our present assortment and future merchandise verified. We are going to replace you as merchandise change into verified.
Why ought to buyers select an EWG verified product over one that isn’t?
The EWG program is rigorous and their requirements meet or exceed different packages. We regularly look to Europe and Canada to supply requirements of excellence in relation to formulating secure beauty merchandise. These nations have banned roughly 1,300 substances from beauty formulations available on the market. The US has solely banned 11! The EWG takes a lot of this info, in addition to their very own high quality requirements, and makes use of it when evaluating a product produced within the US.
What does EWG VERIFIED imply to Sally B’s Pores and skin Yummies?
This verification seal has given us the backing and the credibility to face behind what we are saying about our merchandise. We create efficient, non-toxic options to on a regular basis merchandise. We use the very best focus of licensed natural substances accessible. And now with the EWG VERIFIED seal, we are able to say that now we have been scrutinized and authorized by one of the crucial extremely really useful sources for private care product security.
Store our Sally B’s Pores and skin Yummies EWG VERIFIED skincare merchandise HERE.
